About

I've spent the better part of a decade at the intersection of beauty, fashion, and social media. First as a strategist brands rely on when they want to grow their audience, and now as a creator building my own.

I understand the algorithm, but I lead with clear brand voices. The brands I work with don't just want followers. They want a social presence that feels true to who they are. My job is to make sure the strategy and the creative are pointing in the same direction.

When I'm not building content plans, I'm posting on my own channels. From GRWMs, brand reviews, platform trends, and the honest behind-the-scenes of doing this work. Everything I do for clients, I do for myself first.